Over the years we have had customers say “I bet Friday is not a good day to call out” in fact Friday is a very good day like the other four working days we call out for, why?
Or we have had “I bet August is not very good as everyone has holidays”
People still work on a Friday and many people don’t take holiday in August. Businesses are still open in August so you will have a conversation, identify what they have currently and when they will be reviewing. We also find that on a Friday most decision makers are in the office as they tend to clear out their diary as their week has been busy with meetings, and it is a good day to be in the office.
OK we might not speak with them if they are not around, or will not take the call, BUT we have got their direct e-mail address and the first touch point has happened by sending an e-mail introducing what we can offer and who we are. The seed is set, we can follow up and hopefully speak with them or by following up we might be able to get their direct line and even a mobile number, who knows if you don’t ask you won’t get.
Friday is good in terms of people opening up in the conversation because the office might be less busy on a Friday so they have more time to chat, or it could be the boss isn’t in on that Friday so they can chat away. Quite often we find out valuable information that will help us achieve the goals for our customers and identify if this business is what our customer is looking for.
So, Friday is a good day, never be put off by Friday or that you can’t call between 12 and 2 these are old school sayings and we live in a world where people at their workplace are available any time of the working day. Of course, at VTM best practice and thinking of the customer comes first at all times so we would never call after 5pm and certainly not before 8.30am.
Know your industry, for example we work in an industry where some customers/buyers start their day earlier and finish early afternoon. To make our session successful we split the call session so we maximise our conversations which in turn leads to fantastic feedback, GDPR permissions and new machine sales.